Oxford Miasma Collection

Frequently Asked Questions

• What is the Oxford Miasma made of?

  The Oxford Miasma is a 100% zero twist Miasma cotton towel collection finished with a dobby border and dobby hem. Zero twist technology produces longer, looser fibers that maximize softness and water absorption from first use.
• What does zero twist mean?

  Zero twist refers to a construction method where the yarn fibers are not twisted together the way they are in conventional cotton towels. This creates more surface area per fiber, which increases absorbency and produces a noticeably plusher, softer feel compared to standard ringspun or combed cotton options.
• What sizes are available?

  The collection is available in washcloth, hand towel, bath towel, pool towel, and bathmat, covering every touchpoint in the bathroom.
• How does this collection hold up through repeated laundering?

  he Oxford Miasma is designed to maintain its luxurious feel and long-lasting quality through repeated wash cycles. Following the recommended care guidelines, including washing at 60°C / 140°F, avoiding chlorine bleach, and skipping fabric softeners, will help maximize the lifespan and performance of the collection.
  A typical bath towel purchased at a retail store lasts for around 50 washes. This collection lasts over 100 washes.
• Why should I avoid fabric softeners with this collection?

  Fabric softeners coat the fibers and reduce absorbency over time. Zero twist cotton is engineered to be soft on its own, so softeners are unnecessary and will actually work against the performance of the towel.
• What type of property is this collection best suited for?

  The Oxford Miasma is ideal for properties where the bath experience is a differentiator. Think spa-style primary suites, luxury mountain retreats, or any property where the towel program is part of the guest experience guests remember and talk about.
• What are the care instructions?

  Wash in hot water at 60°C / 140°F using commercial detergent. Use oxygen bleach when needed and avoid chlorine bleach when possible. Do not use fabric softeners. Tumble dry on medium heat, remove promptly, and avoid overdrying. Store fully dry in a cool, dry area and rotate on a first-in, first-out basis.
• What is a dobby border?

  A dobby border is a textured, woven design integrated directly into the fabric of the towel rather than added on top. It creates a structured, finished look along the edge. The Oxford Miasma features a sophisticated, decorative dobby border and dobby-hemmed finish that adds a polished visual detail to the towel without compromising the softness of the zero twist construction.