Sferra

Frequently Asked Questions

• Who is Sferra?

  Sferra is a luxury textile house founded in 1891 by Gennaro Sferra, who carried the craft of Italian lace from Italy to America. For more than 130 years, Sferra has combined time-honored Italian craftsmanship with American design, using pure raw materials and artisans who have stayed with the brand for over 30 years. The result is a reputation that is simple and consistent: Sferra is synonymous with luxury quality.
• Why is Sferra the standard for luxury hospitality?

  Sferra is the partner of choice for the most prestigious properties in the world. Its linens and towels are found in the finest guestrooms, hotels, private clubs, spas, and resorts, including Rosewood Hotels, the Park Hyatt New York, The Peninsula New York, the Thompson Hotels, and Four Seasons Resort & Residences Anguilla. Choosing Sferra signals to your guests that you hold your property to the same standard as a five-star hotel.
• What is the Murano sheeting collection?

  Murano is Sferra's 300 thread count Pima cotton sateen sheeting. Pima is an extra-long-staple cotton that produces a smoother, more durable, and more lustrous fabric, and the sateen weave gives Murano its signature soft hand and quiet luxury. It is built to deliver the perfect white bed: crisp, comfortable, and inviting, while standing up to the utility and durability demands of professional turnover.
• What is the Gresham towel collection?

  Gresham is Sferra's 100% cotton terry towel collection, available as bath towels, bath sheets, hand towels, washcloths, and tub mats. Like all Sferra bath linens, it pairs plush, absorbent comfort with the woven construction and fine detailing that elevate the bath experience, and it is made to withstand the rigors of commercial laundering.
• Can Sferra customize products for my property?

  Yes. Sferra's answer to customization is, in their words, "yes." They create products from scratch, incorporating your chosen designs, colors, and embroidery, and they can produce custom fabric blends, sizes, and constructions. This makes Sferra a strong partner for properties that want to express a distinct brand identity in their linens.
• Can Sferra products support incremental revenue?

  Yes. Sferra's comfort and quality can travel home with your guests. Stocking Sferra sheets and towels in a property boutique or retail program creates an opportunity for incremental sales while extending the guest experience beyond the stay.
• How do shipping and returns work?

  Sferra orders ship through Inhaven's distribution network. In-stock items typically leave the warehouse within 2 to 4 business days and arrive within 5 to 10 business days, depending on destination, while oversized or freight items may require additional transit time.
  Check your shipment against the packing slip before signing. If an item arrives damaged, contact your Inhaven account team within 30 days of delivery to arrange a replacement, credit, or return. Custom and made-to-order pieces are produced specifically for your property and are generally not returnable, so confirm specifications before ordering.
• Why do luxury hotels choose 300 to 320 thread count instead of higher numbers?

  Because in fine sheeting, thread count is not the measure of quality that marketing has made it out to be. The single biggest driver of how a sheet feels and how long it lasts is the fiber, not the count. Sferra's Murano collection is woven at 300 thread count from Pima cotton, an extra-long-staple cotton that produces a smoother, stronger, and more lustrous fabric than the shorter-staple cottons often used in very high count sheets.
  Once you are working with premium long-staple cotton, the 300 to 320 range is the sweet spot the best hotels rely on. It delivers a crisp, breathable, hotel-quality hand while staying durable enough to survive constant commercial laundering. Counts pushed far higher usually rely on one of two tactics: weaving with finer, weaker yarns that wear out faster, or multiplying thin plies together and counting each one, so a "1,000 thread count" sheet can be built from low-quality fiber. Those sheets often feel heavier, trap heat, and break down sooner under a professional turnover schedule.
  For a luxury property, the goal is consistency: a bed that feels exceptional on night one and on night three hundred. A 300 to 320 thread count sheet in a superior fiber delivers that standard, which is why it is the choice of the world's finest hotels.